A few years ago, posters listing 12 values started popping up all over China. The 12 sets of 2-characters were then added to the front of buildings and everyone was encouraged to memorise them. School children would have spot checks to make sure they could recite them.
The 12 values are the core values of socialism. We believe that showing love and respect for people and places means taking notice of the things that make up their everyday lives and that they value — even [and especially] if those things represent a very different political ideology from our own.